How to Turn $1 into $100 in Two Hours: Lessons from Stanford’s Creativity Challenge
This article shares insights from Stanford University professor Tina Seelig’s creativity challenge, where students were tasked with turning $5 into the highest possible profit within two hours. The winning team earned $650 by selling their three-minute presentation time to a company for advertising. The key takeaway: identify unmet needs and adapt quickly.
If I gave you $1, could you turn it into $100 in two hours? This was the challenge posed by Stanford University professor Tina Seelig in her creativity class.
Students were given $5 as seed money and two hours to generate as much profit as possible. The winning team didn’t focus on the $5 but instead identified unmet needs. They sold their three-minute presentation time to a company for advertising, earning $650.
The lesson? Success comes from understanding others’ needs and adapting quickly.
